A newcomer to the running shoe market is the Newton running shoes and is out to compete with the big boys such as Nike, Adidas and Asics. To more closely imitate the natural running of barefoot is the shoes from Newton and are being made rather than provide all the motion control and cushioning features of most other running shoes on the market. The main shoes produced by the company are the Newton Motion, the Newton Gravity and the Newton Distance. All are innovative products that are used by dedicated groups or runners who are passionate supporter of the shoe and the philosophy behind the shoes.