The hardest part of building a new business is developing a customer base. There are only so many friends, family members and acquaintances you can contact, and after a while they get tired of hearing from you. A website is a good way to get your company noticed if you can get it to the point where it is visible on the first few pages of the search engines, but that can be difficult. That’s where email marketing comes in. You can set it up so that your customers sign up for your e-mails, and that way it won’t be viewed as spam.