Take a look around your yoga classes and count the number of men attending.  I bet on average there’s 3 women for every man.  Do you know what this means?  Yup, your yoga studio has an incredible opportunity to increase profits simply if you can successfully attract more men to your yoga classes.

Yoga is still a growing industry; I suspect it will continue to grow for years to come.  Why?  Because ultimately insurance companies will reimburse yoga classes for rehabilitation.  The proof is clear that yoga heals injuries and is good for health.  Therefore, it’s here to stay and will grow.  That said, yoga studio struggling for students have an awesome opportunity to grow right now simply by getting more men to attend.